Embrace the modern face of motoring
DS Automobiles is the exciting new car brand conceived in Paris to make motoring better.
It employs the same expertise or savoir-faire that has steered French companies Louis Vuitton, Chanel and Hermès to be the three most valuable luxury names in the world*.
By using advanced technology, DS makes cars that are easier to live with and kinder to the planet. Simultaneously, its Parisian craftsmanship injects the entire DS experience with a uniquely sophisticated style.
Find out more about DS Automobiles below
As part of Groupe PSA, DS Automobiles benefits from the enormous technical resources of Europe’s second largest car maker. But as a start-up it’s perfectly positioned to respond quickly to the rapidly changing expectations, demands and desires of customers.
As a new brand, DS can pursue a brave vision of the future, starting with how customers own and run cars. Creative director design, Nicolas Wozniak explains: “Our DS Stores are like luxury boutiques, inspired by hotels and restaurants – very different to regular dealerships.”
Challenging the established automotive codes, embodying French luxury: discover DS brand's heritage.
The essence of DS expertise is crafting excellence by shaping materials to enhance technology.
Every DS locaton represents an invitation to journey into a world of pleasure where all the senses are stimulated.
With our partners, DS encourages development of the best expertises.
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Historically linked to Citro?n, DS embodies the know-how of the best craftsmen from the french luxury industry.
The result of all the above is having a profound impact on clients. Here four of the first to enjoy the DS experience explain what it is they love about the new brand.
“It has beautiful looking cars, it has incredible technology, and it’s bringing an all-electric car to the market that will give us the opportunity to make changes for the better.” Chef, author and wellness expert Jasmine Hemsley
“I love discovering exciting new brands and that’s exactly what DS is. Technology such as DS Drive Assist and DS Active Scan Suspension makes everyday driving more enjoyable.” Model and tennis player Miles Bugby
“It’s the attention to detail of the cars that really stands out. The look of the interior and the haute couture finishes on the fabrics are simply beautiful.” Author, journalist and career coach Alice Olins
"I like the quirky bits of design in the cars - there's a part of the dashboard that looks like a quilted Chanel bag and I love that.” Fashion designer Anna Mason